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Choosing the appropriate Instagram profile photo, whether you’re setting up a new account or updating an old one, can be a difficult chore. Selecting a photo that embodies your company identity and appeals to your fans is essential. With the help of these suggestions, you can reduce the number of potential choices and select the ideal Instagram profile photo for your brand.

How to Choose the Best Instagram Profile Picture

It’s important to follow basic best practices when choosing your Instagram profile picture, including:

• Choose a high-quality image that either features you, your company’s emblem or a product, or any other image that effectively captures the essence of your brand.
• Choose a picture that people who visit your profile may immediately link with you or your company.
• Choose a picture that complements the color palette and aesthetic of your brand to create a unified visual impression.

What Your Instagram Profile Photo Means

Although Instagram was primarily intended to be a photo-sharing app, your profile picture has a lot of importance. It’s one of the most important features of your account even though it only takes up a little portion of your Instagram feed. The user’s profile photo is probably the first thing you’ll see when you visit an Instagram page.

Your profile photo is even more important if you want to establish a presence on Instagram or increase brand recognition. This article provides some useful advice for choosing the best profile picture for your Instagram account.

7 Tips for Choosing the Ideal Instagram Profile Photo

To ensure your Instagram profile photo appears its best, start with a high-resolution picture with perfect lighting. Consider these helpful hints as well to help you choose the ideal image that represents your company and personality.

1. Deciding between a logo and a picture:

• firms may find it difficult to decide between a photo and a logo, especially if they are sole proprietors or small firms where the owner serves as the main representative of the company. Even larger businesses can have trouble making this choice. For instance, should a dog food company choose to utilize their emblem or a close-up image of a dog enjoying their food?
• No of the size of your company, it’s essential to make sure that your Instagram profile photo supports and strengthens brand identification.
• For instance, a company that sells dog food would think about utilizing a picture of a dog eating from a bowl that has their brand name on it. Similar to this, a solopreneur could include a headshot of themselves wearing clothing bearing their brand’s logo or colors.
• If logos are simple to recognize, they may also be effective. However, using a logo that is simple to see on feeds is essential for developing companies who are still building their brand. The objective of using a logo as a profile photo will be defeated if users cannot understand the company name.

2. Consider purchasing professional headshots:

• If possible, you might plan a professional photo shoot to get a collection of images for Instagram and other social media sites. Headshots are adaptable and may be used in a variety of settings, such as websites or email signatures, offering a great return on investment.
• Find a photographer who focuses on taking expert business headshots. A number of photographers provide mini-sessions with a variety of photos at reasonable prices.

3. Alternatively, start your own photography business:

• You can take pictures with your phone if it is not practical to hire a professional photographer. If at all possible, set up a tripod with a wireless remote or utilize the timer function on your phone in a well-lit part of your home. Find a location with a plain, uncluttered backdrop, ideally a wall that is clear.
• Once you’ve found the perfect location, try out several stances and take many pictures to give yourself a variety of alternatives. Avoid taking photographs that will be tough to crop for Instagram later by not getting too near.

4. Pick a Classic Image:

• It’s critical to select a timeless image if you want your Instagram profile picture to serve as an extended representation of both you and your brand on the network. Use pictures that don’t have poses or attire that will look antiquated in a few months.

5. Make it consistent with your brand:

• It’s ideal to effortlessly include your profile photo into your branding plan to ensure that it will always be pertinent to your brand. Use your pose to reflect your brand’s personality and incorporate its colors. For example, a funny or laughing pose may be appropriate for influencers known for their sense of humor, while holding a phone or laptop while posing may be ideal for the owner of a social media management company. Your go-to Instagram profile photo will probably be one of your branding-focused images that is relatable to your brand for years to come.

6. Avoid Cropping Too Much:

• Before you publish your picture to Instagram, don’t overcrop it. It’s better to refrain from completely cropping it before sharing it on Instagram.
• Although you can crop your image using a free program like Canva, we advise submitting it directly to Instagram to complete the task. More cropping options are available, and you can see a sample of how your image will appear in Instagram’s circular frame for profile photographs.

7. Consult your network for advice:

• If you’re still not sure which image to use as your Instagram profile picture, think considering asking your network for suggestions. Select your best 2-4 photos, then write a post on LinkedIn, Twitter, or professional Facebook groups to ask people which ones they like. To make your aims and the purpose of your image more clear to the audience, give them some background information about you and your company.
• Making the greatest Instagram profile photo choice might be difficult. Choose a high-quality photo that accurately represents your brand’s identity for the ideal photo. You may swiftly reduce your options and choose a photo that has an impact by using the advice given above. To make it simple for visitors to follow your profile on Instagram, don’t forget to include an Instagram follow button to your website or blog.